🎙️ Global Bonds · The Podcast
Internationalisation
& Cross-Border
eCommerce
Podcast
5 seasons · 47 expert interviews · Barcelona
The podcast for entrepreneurs, eCommerce teams and marketers ready to go global. 47 expert interviews on cross-border eCommerce, Amazon, international SEO, LATAM markets and localisation — in English and Spanish. Hosted by Oscar Nogueras, CEO of Ontranslation.
Fresh from the feed
Latest Episodes
Cross-border eCommerce & internationalisation — new episode every second Thursday
S4 · E9
International SEO
International SEO Beyond Google
Natalia Witczyk · Mosquita Digital
S4 · E10
Digital Marketing
Global Conversational Marketing with WhatsApp
María Fornell
S4 · E11
LATAM & Asia
Product Development in China
Robert Reid-Kay · Gaia Sourcing
S5 · E1
Digital Marketing
Estrategia B2B y B2C con IA en Tres Grifería
Lluís Campderrós · Tres Grifería
S5 · E2
Platforms & Tech
Optimising Prestashop for International Sales
Xavier Bonnaud & Julia Vialenc · Profileo
S5 · E3
Amazon & Marketplaces
Selling Premium Supplements Across Europe
Abelard Vilardell · Nullure
What we cover
8 Topics. Every Season.
From Amazon strategy to LATAM expansion — each episode digs deep into one challenge of selling globally.
🛒
Amazon & Marketplace Expansion
Strategy for selling on Amazon globally — listings, FBA, PPC and localisation.
🔍
International SEO
Multilingual SEO, hreflang, international keyword research and technical audits.
🌎
LATAM & Asia Markets
How to enter Latin American and Asian markets — platforms, culture and logistics.
🌐
Localisation & Translation
Translation quality, transcreation, TMS tools and localisation workflows.
📱
Platforms & eCommerce Tech
Prestashop, Shopify, headless commerce and integrations for international scale.
🏷️
Global Branding
Building brand identity and trust across different cultures and markets.
📣
Digital Marketing
Performance marketing, email, social and paid strategies for global audiences.
🤝
Global Culture & Business
Cultural intelligence, B2B relationships and negotiation across borders.
Your host
Oscar Nogueras
CEO, Ontranslation & Ontraining · Associate Professor, UAB
With 20+ years in localisation, cross-border eCommerce and international SEO, Oscar has spent his career helping companies turn language and culture from a barrier into a competitive advantage.
Every episode is a conversation he wished he'd had starting out — direct, practical, with people who have actually done it.
Quick answers
Frequently Asked
Global Bonds is a podcast about internationalisation and cross-border eCommerce, featuring expert interviews on Amazon, SEO, LATAM markets, localisation and global branding. Hosted by Oscar Nogueras from Barcelona.
Oscar Nogueras — CEO of Ontranslation and Ontraining, associate professor at UAB, with 20+ years in localisation and international SEO.
Amazon marketplace, international SEO, LATAM & Asia expansion, localisation, eCommerce platforms, global branding, digital marketing and cross-cultural business.
On Spotify, Apple Podcasts, YouTube and Ivoox. New episodes every second Thursday.
47 episodes across 5 seasons, in English and Spanish.