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S2E6: Enhancing Amazon Listings: SEO, localization and culture

DETAILS

WHO: Jon Tilley

RECORDED: February 2024

TAGS: ECOMMERCE

LINKEDIN: /jontilley/

Today, we are thrilled to have Jon Tilley, the founder of ZonGuru, as our esteemed guest. Zonguru is a suite of cutting-edge tools designed for brands and agencies looking to scale up on Amazon.

In this episode, we'll delve into the evolution of ZonGuru and the array of tools it offers to sellers. We'll discuss how these tools have evolved over time to meet the dynamic needs of sellers, and engage in conversations about best practices for sellers, including product research and data-driven decision-makers. A key focus will be on the importance of localization and cultural differences in Amazon listings. This aspect is crucial to understanding how ZonGuru strives to provide the most accurate data and estimations in the industry, being official partners with Alibaba and Amazon.


Episode Highlights:


  • 00:00 Introduction
  • 01:38 Jon's background and ZonGuru
  • 02:35 What's ZonGuru and how it can help you
  • 06:06 How can Amazon brands scale up today
  • 13:48 How to expand to Europe through Amazon
  • 15:00 The importance of localization and local culture
  • 18:00 The origins of their naming
  • 18:43 ZonGuru: all-in-one toolset
  • 21:15 Keyword Research: more than reverse engineering
  • 26:30 The future of Amazon A9 algorithm
  • 34:00 Search Generative Experience on Amazon
  • 36:00 What's ZonGuru's own internationalization process
  • 38:40 Miscommunication anecdote due to cultural differences


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