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S2E3: Balkan eCommerce Unveiled

DETAILS

WHO: Nikola Ilchev

RECORDED: January 2024

TAGS: ECOMMERCE

LINKEDIN: /nikolailchev/

In this exclusive interview, we sit down with Nikola Ilchev, the Balkan e-commerce maestro, to talk about the Balkan eCommerce Summit. Dive deep into the world of digital commerce and explore the untapped potential of the Balkan region, a comprehensive look at the latest trends, challenges, and opportunities currently shaping the Balkan e-commerce landscape.

Nikola shares his personal and professional journey into the heart of digital commerce, providing unique insights into his inspiration and passion for this ever-evolving industry. We then transition to exploring the origins and objectives of the Balkan eCommerce Summit, a significant event that has made a substantial impact on the digital commerce scene in the Balkans.


Episode Highlights:


  • 00:00 Introduction
  • 01:30 Nikola's background into ecommerce
  • 06:00 From having an eshop to building an ecosystem
  • 10:17 The construction sector and ecommerce in the old days
  • 12:00 The origins Balkan eCommerce Summit
  • 16:40 Building a digital commerce ecosystem around the region
  • 18:40 Balkan's user behaviour when shopping online
  • 26:00 Benefits of expanding into the Balkans
  • 33:00 Localizing content is a question of trust
  • 34:30 eCommerce crossborder checklist
  • 37:00 Trends in ecommerce in the region
  • 40:38 Common CMS for ecommerce in the area
  • 44:00 Local marketplaces in the Balkans
  • 50:30 Personal anecdote on communication issues


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