S1E9: Mastering Global Customer Retention Strategies

DETAILS

WHO: Rutgher Konietzka

RECORDED: August 2023

TAGS: ECOMMERCE

In the last episode of season 1, we're thrilled to introduce Rutgher Konietzka, a dynamic professional from the Netherlands, steering partnerships all over Europe for Retail Rocket. This episode promises a deep dive into the intricate world of personalisation, customer retention, and loyalty.

With Rutgher at the helm, we explore how Retail Rocket, a game-changer in the industry, harnesses the power of AI and Big Data to amplify customer Lifetime Value (LTV) and encourage repeat business. We'll touch upon the platform's adaptability across diverse sectors, from e-commerce to FoodTech, and even delve into success stories that showcase the transformative impact of Retail Rocket. But it's not just about technology; Rutgher sheds light on the cultural nuances that shape purchasing behaviors across different countries and how Retail Rocket navigates these complexities.

Episode Highlights:

00:00 Intro
00:55 Dive into Rutgher's professional journey
03:09 His role as the Partnerships Manager at Retail Rocket
05:00 How people react to changes in ecommerce depending on countries of origin
07:20 Discover what Retail Rocket offers
10:57 How does Retail Rocket work with data to get to know the users
14:55 Success case: Decathlon
19:00 Trends in user behaviour in different countries and sectors
24:00 Retail Rocket internationalisation strategy
28:20 AI personalisation algorithms
32:00 Retention and loyalty are key
38:46 Data and behaviour across sectors: insurance, travel, banking, FoodTech, and more
43:00 Feedback as touchpoints for CRM
45:20 Implementation at scale
49:00 The key to globalisation: strategy
53:00 What's the future like for Retail Rocket
56:55 Anecdote on cultural differences